Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. If your web developer tells you that the website is accessible from a mobile device, don't just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Responsive or not, the experiences should be crisp for each user on every platform. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog.

Creating quality content is the surest path to sustainable web traffic

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Take it from Google themselves: Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's own title and description that accurately describes the content on that specific page. How do you put an invisible business on the map? Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website's rankings. If an authoritative website links to yours, some of this "authority" is transferred to your site.

Write about sitemaps

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume.

Understanding rankings in relation to your marketing strategy

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. But how do you get strangers to visit your site before they know anything about your business? If you are targeting the Australian market, your site had better be hosted in Australia. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field)."

The hidden agenda of gateway sites

When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. To Take a butchers at Save Our Schools, for instance. the public, Google's SERPs (Search Engine Result Pages) ranking could be summed up as "the higher ranking a website- the better it must be". The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website.